The ADKAR change management model was created in 2003 by Jeffrey Hiatt, an entrepreneur and author. In 2006, Hiatt introduced the model when he published a book called "ADKAR: A Model for Change in Business, Government, and our Community." ADKAR is an acronym for the five outcomes that an individual needs to achieve for a change to be successful. They include awareness, desire, knowledge, ability, and reinforcement. This model is based on the understanding that organizational change can only happen when individuals change. It's an extremely impactful tool to use when implementing a change initiative from the bottom up. In this program, we'll take you through these five stages.