This course explores effective techniques in the art of persuading others. Not only does it show you how to use the 3-X-3 writing plan in organizing and composing such messages, it also presents a toolbox of new techniques for writing persuasive internal messages, sales messages, news releases, claims and adjustments, and action requests. By examining the following techniques and models, you will learn how to persuade readers logically and effectively, whatever the situation. People at all organizational levels - including sales and marketing staff - will improve their ability to write persuasive messages.