Proactive calling in a reactive world This course is about the toughness and edge you need to be successful in the highly competitive world of professional sales. But it doesn't just give you theories "¦ it gives you tried and true techniques to be a proactive caller, in very practical terms. Teachers Stacia Skinner and Marisa Pensa are the authors of a book by the same name, and this course introduces you to the most important concepts of their Competitive Selling program. By the end of this course, you will be able to beat the competition by practicing competitive selling.