Many companies have dealt with crises and taken hits to their brands, as a result. Workplace catastrophes, data breaches, executive scandals, etc., can all deeply impact a company's reputation, resulting in loss of trust and revenue. Organizations can't necessarily prevent crises, but they can manage the way they respond and protect the brand. In this program, we'll talk about managing your brand's image during and after a crisis. We'll go over analyzing the company's current brand and tone, creating and maintaining a crisis messaging plan, and monitoring and responding to comments and reactions from the public.