Retain your customers

Discover the tools you need to preserve customer relationships and maintain a balanced customer portfolio for your business.

Develop your skills

- Customer value management cycle
- Customer segmentation
- Customer lifetime value
- Customer profitability analysis
- Customer portfolios
- BCG Matrix

Gain experience with detailed exercises.

The practical hands-on exercises use real-world examples and are designed to give you knowledge on how to retain customers and improve relationships.