Customer experience, or CX, refers to the development of the bond between a customer and a brand. Businesses have many opportunities to strengthen that bond - or to weaken it. Because the customer's experience isn't just at the time of purchase. There are many touchpoints along the customer journey that can make or break the trip. Which also means no matter where you work in the company, you can have an impact that matters. In this course, we walk through some examples of good and bad experiences at different points on the journey, so you can see how to guide your clients down the right path.