If you are in any industry that provides products or services to customers, thinking carefully about the customer experience is essential to success. You want new customers to become satisfied customers, and satisfied customers to then become loyal customers. In flooded markets where people have endless options, access to online ordering, and stores around every corner, a standout experience can increase this satisfaction and loyalty. Which then of course increases sales! Understanding the components of CX can help you do all this. In this program, we'll define CX and talk through some of the basics.