"Without a need, don't proceed." We want this expression ingrained into your sales psyche. If there's no unmet need, then there's really no reason to be there on a sales call. So, you must determine the customer's needs and then insert that into your sales strategy. In this course, we'll cover the psychology of a sale and look at unmet needs, solutions, and benefits. We'll also discuss how to determine customer needs and the ways that your solution can benefit them.