"Two little mice fell in a bucket of cream. The first mouse quickly gave up and drowned. The second mouse, wouldn't quit. He struggled so hard that eventually he churned that cream into butter and crawled out. Gentlemen, as of this moment, I am that second mouse." Christopher Walken spoke this memorable, motivational quote in the movie "Catch Me If You Can." Stories, quotes and having a passion for what you sell invoke feelings and emotions in your customers. Emotions are what drive people to buy. This is a powerful tool that every salesperson should be leveraging. That's what we'll discuss in this course on Emotional Selling and Storytelling.