With a solid industry analysis,the business can better decide whether to enter, stay in, or leave an industry. The tools you will gain from this course will help you define where an industry is in its lifecycle, which can be used for applications such as determining the risk and reward ratio of a potential investment, or the making of strategic choices like diversification, market exit, market stimulation, and so on.

Key topics
- Five Forces Model
- The Industry Lifecycle
- The external environment/ecosystem

Gain experience with detailed exercises
Using case studies, real-life scenarios, and exercises, this course gives you the necessary tools to collect and interpret data to analyse the organisational ecosystem and external environment to boost you onto the next step of your business journey.