The food and beverage industry is a powerful force in the United States economy. This course dives into the food and beverage industry with explanations and examples for a thorough understanding of the sector's complexities. From uncovering key trends and growth drivers to navigating the evolving landscapes of marketing, distribution, and retail, this course covers it all. You'll gain insights into the role of the USDA, explore critical business practices, and learn essential industry terminology. Discover how products go to market, the influence of technology, and the power dynamics between retailers and manufacturers in a globalized economy. Finally, tackle critical topics like product liability, auditing challenges, and strategic planning, equipping yourself with the knowledge to excel in this ever-changing industry.