Is the price right?

Pricing should be in line with the key objectives of your company (for example, profit maximisation, achieving a percentage of the market share, or maintaining a reputation as a high-quality supplier).

Understand strategies that set the most appropriate price for a new product or service entering the market.

Acquire new skills to demonstrate proficiency.

- Principles of pricing and strategies
- Elasticity of demand
- Cost versus market strategy

Finish first!

Real world calculation exercises will give you the confidence in applying pricing decisions while considering all company objectives.