Quantitative data is represented by numbers. It can easily be counted and measured. But what if you need data on things that can't be quantified? For instance, data on how your customers FEEL about your products? This is where you need qualitative data, which is represented by things other than just numbers. In this program, we'll discuss the different types of qualitative data and various methods for collecting it, including using surveys, interviews, focus groups, observation, and case studies.