Prospects are potential buyers of your products or services, but they have not yet engaged with you to buy or negotiate. They haven't entered the sales cycle yet, so your first impression could make or break this connection. Researching prospects helps you learn key information about clients, while learning how to speak to them. In this course, we'll talk about how to research your prospects and stand out among your competitors. We'll go over where to look and what resources to use. We'll also cover how to speak the language of your prospects.