Understanding retailer hot buttons helps sellers like us to identify unique problems that buying our products can solve. Retailers want to make money. That's why they're in business. But there are only two ways a retailer makes money, and those create hot buttons. Hot button number one is sales traffic, and hot button number two is transaction size. In this program, we'll talk about how to tweak your sales pitch and align your solution to the second hot button: transaction size. We'll cover ways to increase consumer spending to then increase your retailer's revenue.