Throwing out ideas and seeing what sticks is one way to brainstorm, but it's certainly not the most effective. There are various ways to generate great ideas, and, in this course, we'll discuss the SCAMPER method. SCAMPER is an acronym that can help take brainstorming to a more creative and in-depth level. The goal is not to come up with a brand-new idea, but to improve an existing product, service, process, or idea. Here, we'll talk about the SCAMPER brainstorming process and help you figure out how to apply it to your business.