Business Development: Referral Rally (BDV1) (Downloadable PDF)
Provider: Surgent Accounting and Financial Education
Communications and Marketing
1 CPE Credits
Basic
QAS self study
Participants play the role of a consultant brought into an accounting firm that needs help building new business and restoring their sales pipeline. Players apply core business development principles as they move from analyzing networking groups to meet people that most closely align with the company’s vision to choosing the right contacts that will best lead to referrals for the struggling company. The game’s accompanying video, “Business Development for Accounting and Other Professionals” provides additional reinforcement of the topics and learning objectives.