Welcome to the “Digital Marketing” video course created to cover the foundations of the digital marketing field. This course, comprising three video lessons, explains methods and best practices of digital marketing. Specifically, it covers types of digital marketing (such as viral marketing and PPC); the hot topic of search engine optimization, or SEO; and ways to create content to drive traffic to your website. Ultimately, the viewer of this course will have a better grasp on digital marketing as a legitimate marketing strategy.