Welcome to the “Expert Insights: Developing Remarkable Marketing Campaigns with Brian Honigman” course. This course, guided by marketing consultant and professor Brian Honigman, contains 15 lessons that are designed to help learners build, innovate, and execute effective marketing campaigns. After watching this course, viewers will understand topics such as goal setting, customer identification, messaging, topic and channel selection, publishing frequency, and campaign execution. After viewing, learners both new and seasoned in developing marketing campaigns will be refreshed by Brian’s engaging content and insightful expertise. To access your activity IDs, a View CE Certificate button will display on the profile upon completion of the course. This program is valid for 1.75 PDC for Society for Human Resource Management (SHRM), 1.75 hour(s) of recertification credit through the HR Certification Institute (HRCI) and 1.75 PDU for the Project Management Institute (PMI).