Welcome to the “The Fundamentals of Marketing with Brian Honigman” Expert Insights course. This course contains 20 lessons that guide viewers through the essential elements of a marketing strategy that will have success for any type of company. This course is led by Brian Honigman, marketing consultant and professor, who offers valuable knowledge and practical skills to succeed in the field. After watching this course, viewers will have a solid understanding of marketing as a business function, how to develop an actionable marketing strategy with engaging content, and various distribution channels. Whether you’re a current expert, or completely new to the field, this course will enhance your understanding of key marketing components. To access your activity IDs, a View CE Certificate button will display on the profile upon completion of the course. This program is valid for 1.5 PDC for Society for Human Resource Management (SHRM), 1.5 hour(s) of recertification credit through the HR Certification Institute (HRCI) and 1.5 PDU for the Project Management Institute (PMI).