Sometimes events happen related to your business that make the news in a not-so-positive way. There might be a report in a newspaper or on the local news, or a poor review of your product on a podcast. Whatever the case may be, there might come a time when you need to respond to tough media relating to your business. Reporters could be asking you questions. You might have to put out a statement. If you're not prepared, these situations can be awkward and uncomfortable. Which is why in this program, we'll address how to handle tough media.