Mining gold: Mapping your clients' decision journey with your firm
Provider: Becker Professional Education
Length: 64
Business Management and Organization
1 CPE Credits
Intermediate
QAS self study
<p>This course will be an overview of:</p>
<ul>
<li>A background on client decision journeys.</li>
<li>Defining target markets and client personas.</li>
<li>Mapping the clients' decision journey.</li>
<li>Enriching the client's decision journey touchpoints.</li>
<li>Leveraging information from the client journey map.</li>
</ul>