In this series, we're going to talk about developing your company's mission, vision, and value statements. We'll cover the differences between each of those, how to write them, the reasons why you need to have them, and examples from larger companies who have successful missions, visions, and values. The weight of these three statements is immense, as they should guide the direction and future of your company, and all employees should work to embody or fulfill what's written. Here in this first program, we'll briefly review all three statements, and then take a deeper look at the mission statement.