All communication is persuasion! This course teaches you to communicate well and persuade effectively. Every time you communicate, you are working to persuade people. Even in social settings, you are persuading people through your style of communication and the emotion you carry with it. There are many reasons why we communicate & to inform, to share viewpoints, to educate, and to sell. Communication expert, Barbara Evers, would argue that all types of communication are in fact forms of persuasion. There are many tools available to you as you communicate. It's critical to be aware of them and use these techniques purposefully. In this course, Barbara Evers and Wofford Jones, walk you through ways to make the most of opportunities to communicate and persuade. They focus on methods you can use to encourage your audience to listen and believe what you are saying.