<p>Marketing executive Eric Elmore distills decades of experience into actionable guidance for CPA firms of any size. Drawing parallels between political campaigns and professional services, he shows how to craft a distinct brand persona, deploy laser-focused digital tactics, and harness CRM data to prove ROI. Elmore tackles common CPA roadblocks&mdash;seasonal crunches, reluctance to self-promote&mdash;and offers low-cost wins like thought-leadership blogs and local board service. His mantra&mdash;&ldquo;be kind, give first, and track everything&rdquo;&mdash;illustrates how consistent, metrics-driven storytelling can turn prospects into loyal advocates.</p>