Is the price right? <br><br>Pricing should be in line with the key objectives of your company (for example, profit maximisation, achieving a percentage of the market share, or maintaining a reputation as a high-quality supplier). <br><br>Understand strategies that set the most appropriate price for a new product or service entering the market. <br><br>Acquire new skills to demonstrate proficiency. <br><br>- Principles of pricing and strategies <br>- Elasticity of demand <br>- Cost versus market strategy <br><br>Finish first! <br><br>Real world calculation exercises will give you the confidence in applying pricing decisions while considering all company objectives.