<p>This course will be an overview of:</p> <ul> <li>The differences between marketing, advertising, and public relations</li> <li>What brand management is and does</li> <li>Various online options for brand management and the dynamics of each</li> <li>A basic framework for creating a brand management strategy for your firm</li> <li>Metrics to measure both impact and performance of a marketing plan</li> </ul>