Can you think of an organization that always provides great products, fast responses, and friendly service? They're providing high performance to their customers and they're reaping the financial rewards. That's what we'll cover in this course - working for an organization that's focused on performance excellence. Here, we'll look at the word "quality" in a different way. We'll go over the true definition of the word, discuss how one knows when something is high-quality, and how that standard of excellence is determined in the first place.