Welcome to the “Social Media Marketing” video course meant to help you improve your reach on social media. This series comprises seven video lessons the cover best practices you can apply to all your social media marketing efforts, as well as tips for specific platforms. You’ll learn about things like the importance of honing your content style and tracking metrics to improve audience engagement. In addition, you’ll become familiar with the useful features available to you through various social media platforms. By completing this course, you’ll have a better understanding of Facebook, Instagram, Snapchat, TikTok, Twitter, and YouTube, as well as how to leverage their features to connect with your target audience and promote your business. To access your activity IDs, a View CE Certificate button will display on the profile upon completion of the course. This program is valid for 1.25 PDC for Society for Human Resource Management (SHRM), 1.25 hour(s) of recertification credit through the HR Certification Institute (HRCI) and 1 PDU for the Project Management Institute (PMI).